Pre-2002 Self-Generated Trademark Transfers are Tax-Free as Cost of Acquisition is Unascertainable.
I. The Sarabhai Zydus Case: Transfer of Trademarks
The Dispute: The assessee transferred 22 veterinary brand names to a joint venture for ₹29.10 crores. The Revenue tried to tax this under three different heads: Capital Gains (with Nil cost), Business Income (Section 28(iv)), and Remission of Liability (Section 41(1)).
1. The “No Cost, No Tax” Principle
The Court relied on the fundamental principle that if the Cost of Acquisition of an asset cannot be determined, the computation of Capital Gains fails.
The Legislative Gap: Before April 1, 2002, “trademarks and brand names” were not specifically listed in Section 55(2)(a) as assets that could be assigned a “Nil” cost.
Prospective Amendment: The Finance Act, 2001, which inserted these assets into the law, was held to be prospective. Since the transaction occurred in June 2000, the “Nil cost” rule could not be applied.
Result: The ₹29.10 crores received was a Capital Receipt not chargeable to tax.
2. Rejection of “Business Income” Arguments
The Court dismissed the AO’s alternative attempts to tax the money:
Section 28(iv): This section applies to benefits or perquisites in kind. Cash consideration for a sale is not a perquisite arising from business.
Section 41(1): This applies to the recovery of a loss or expenditure previously allowed. Since the trademarks were self-generated, no prior deduction had been claimed, so this section was irrelevant.
II. Set-off of Short-Term Capital Loss
The Dispute: The assessee claimed a Short-Term Capital Loss (STCL) of ₹2.50 crores, which the Revenue initially contested.
The Ruling: The Court upheld the set-off by citing the Supreme Court decision in CIT v. Walfort Share & Stock Brokers (P.) Ltd.
Key Principle: If a transaction is genuine and not a “colorable device,” the loss arising from it must be allowed to be set off against other capital gains under Section 70 (now Section 108 of the Income-tax Act, 2025).
Impact: The Revenue failed to prove the loss was artificial or a mere tax-avoidance scheme, making the set-off mandatory.
Strategic Takeaways for 2026 (Income Tax Act, 2025)
The “Intangible” Evolution: Under the Income-tax Act, 2025 (Section 90), the cost of acquisition for almost all self-generated intangible assets (goodwill, trademarks, etc.) is now explicitly Nil. This case serves as a reminder that for legacy disputes, the law as it stood on the date of transfer is the only valid yardstick.
Capital vs. Business Receipt: This ruling reinforces that the Assignment of Rights is a capital transaction. The Revenue cannot arbitrarily re-characterize a sale of assets as “business income” just to bypass the failure of capital gains computation.
Set-off Genuineness: Following the Walfort logic, as long as a trade is executed on a recognized exchange or via a valid deed, the resulting loss cannot be disallowed merely because it results in a tax advantage for the assessee.
Valuation Neutrality: The Court noted that how a valuer arrives at a price (methodology) does not change the legal nature of the asset. Whether a brand is valued based on “royalty savings” or “profit split,” it remains a Capital Asset.
Crux Title:
| A) | Whether the Appellate Tribunal is right in law and on facts in confirming the order passed by the CIT(A) directing to allow short term capital loss of Rs.2,50,45,545 as claimed by the assessee? |
| B) | Whether the Appellate Tribunal is right in law and on fact confirming the order passed by the CIT(A) directing to treat the trade receipt on account of sale of trademark of Rs.29.10 Crore as capital gain?” |
| (i) | Regarding the substantial question of law relating to taxability of consideration of Rs.29.10 crores for assignment trademarks along with the goodwill of business, learned senior standing counsels Mr.Varun K Patel has submitted that in the present case, the assessee along with Ambalal Sarabhai Enterprise Ltd., had formed 50:50 Joint Venture Company called ‘Sarabhai Zydus Animal Health Ltd.’ (hereinafter referred to as ‘JV Company’). While referring to the Deed of Assignment dated 15.06.2000, it is contended that the assessee had agreed to assign and transfer about 22 veterinary trademarks ‘along with goodwill of the business’ concerned in the goods for which the said trademarks are registered and/or being used, to the JV Company for the consideration of Rs.29.10 crores. By this deed, the assessee had transferred its veterinary/ animal health business to the JV Company. |
| (ii) | That the said consideration of Rs.29.10 crores received by the assessee for transfer of Trademark along with goodwill to its JV company is taxable as ‘income from the business and profession’ under section 28(iv) and/or under section 41(1) of the Act; and alternatively, the said consideration is taxable as capital gain. |
| (iii) | Regarding taxability of said consideration received by the assessee as income from business and profession, learned advocate for the appellant-Revenue submitted that the aforesaid consideration received on transfer of Trademark/brand name along with goodwill is the benefit accruing from business activities carried out by it over the years, which is converted into money and therefore, the same is taxable as benefit accruing/ arising from business under section 28(iv) of the Act. Further, the assessee had incurred expenses relating to the Trademark/ brand name and had already claimed the same as deduction and, therefore, the benefit which accrued to the assessee on transfer of said trademark / brand name is also liable to be taxed under section 41(1) of the Act. It is contended that the decision of this Court in the case of Pr. CIT v. Zydus Wellness Ltd (Guj)/(order dated 14.03.2017 in Tax Appeal No.139 of 2017) cited by the assessee rather supports the contention of the appellant Revenue that the said consideration is taxable under Section 41(1) of the Act as expenses related to trademark were already claimed as deduction/ revenue expenses. |
| (iv) | Reference is made to the Assessment Order, and the valuation report reproduced in Paragraph No.3.1.3 of the Assessment Order, and it is contended that the methodology adopted by KPMG for valuing the said Trademark / brand name is the similar to ‘valuation of goodwill’. It is therefore submitted by the learned advocate for the appellant-Revenue that the entire amount of Rs.29.10 crores received by the assessee is essentially towards transfer of goodwill of business only. It is relevant to submit that the assessee had transferred its veterinary/ animal health business to the JV Company. The words ‘concerned in the goods for which the said trademarks are registered and/or being used’ after the words ‘goodwill of the business’ mentioned in the deeds of assignment defines the business for which the goodwill is transferred to the JV Company i.e. veterinary / animal health business. |
| (v) | That no bifurcation was provided in the said valuation report dividing consideration towards Trademark and / or goodwill separately. In absence of any specific valuation assigned to trademark, it is not open for the assessee to contend that the entire amount of Rs.29.10 crores is received for transfer of trademark only. Rather, it is clear from the said valuation report that the entire consideration of Rs.29.10 crores is received by the assessee only towards transfer of goodwill as the said value of consideration is derived applying methodology for valuation of goodwill. |
| (vi) | That the burden is on the assessee to provide and prove such bifurcation of consideration towards Trademarks and / or goodwill separately. However, the assessee has failed to discharge said burden. |
| (vii) | It is also relevant to submit that subsequent to the decision of the Supreme Court in the case of B.C. Srinivasa Setty (supra), there is an amendment in Section 55(2) of the Act by the Finance Act, 1987, and it is not in dispute that by virtue of the said amendment, the transfer of self-generated goodwill is now taxable as capital gain by taking cost of acquisition of such selfgenerated asset as nil. |
| (viii) | It is contended that without prejudice to the aforesaid contentions, even if it is assumed without admitting that the said consideration of Rs.29.10 crore was received by the assessee towards transfer of trademark only and not towards goodwill, then also the same is taxable as capital gain in view of the amendment in Section 55(2) of the Act by the Finance Act, 2001, whereby it is clarified that the cost of acquisition relating to self-generated Trademark / brand name shall be NIL. It is submitted that the said amendment is clarificatory / declaratory nature and by virtue of the said amendment in Section 55(2) of the Act by the Finance Act, 2001, the legislature has merely clarified / declared that the cost of acquisition in relation to self-generated trademark is ‘Nil’. It is therefore submitted that applying the said amendment retrospectively, even if the entire amount of consideration of Rs.29.10 crores is treated as received towards the transfer of Trademarks only, the same is taxable as capital gain. Reliance is placed on the following two decisions of Apex Court in support of the aforesaid contention regarding retrospective operation of the said amendment in Section 55(2) of the Act by the Finance Act, 2001: (I) CIT v. Podar Cement (P.) Ltd 625 (SC) (Paragraph Nos.2, 21, 22, 42 to 52); (ii) ITO v. Vikram Sujitkumar Bhatia 4/453 ITR 417 (SC)-Paragraph Nos.10.6 to 11. |
| (ix) | Further, regarding the reliance of the respondent assessee on the decision of Bombay High Court in the case of CIT v. Fernhill Laboratories and Industrial Establishment (Bom), it is submitted by the learned advocate for the appellant-Revenue that the said decision is distinguishable on facts and in law on following grounds: |
| (a) | As per Paragraph No.5 of the said decision, there is clear bifurcation of the sale consideration received towards the each of the assets transferred viz. trademark, goodwill and design. Whereas, in the present case, no such bifurcation is provided. Rather, in the present case from the record it is clearly establish that the entire amount of consideration is received by the assessee towards transfer of goodwill only; |
| (b) | The issue of retrospective effect of the amendment in Section 55(2) of the Act by the Finance Act, 2001 regarding cost of acquisition of self-generated Trademark as nil was not considered by the Bombay High Court. |
| (x) | It is therefore submitted by the learned advocate that in view of the above, the impugned order of the Tribunal is erroneous and unsustainable in law. The Tribunal ought to have upheld the Assessment Order treating the said consideration of Rs.29.10 crores received by the assessee as business income; or in alternative, the Tribunal ought to have directed to tax the said consideration as capital gain. |
| (a) | It is submitted that the respondent-assessee has transferred by way of sale 22 self-generated trade marks for Rs.29.10 crores, as appearing at Schedule to the Deed of “Assignment of Trademarks” dated 15.06.2000, as per basis of valuation by competent valuer KPMG. The respondent – assessee is a manufacturing pharmaceutical company and proprietor under the Trade and Merchandise Marks Act, 1958. The said trademarks are transferred along with goodwill of the business concerned in the goods for which the said trademarks are registered and / or being used by the assignor assessee. (Page No.36 of the Paper Book at the Tribunal). Hence, it is seen that “intrinsic value” of registered trademark is transferred by way of sale along with all its right, title and interest embedded therein. In other words, no goodwill of the pharmaceutical business of the respondent – assessee Company is transferred on transfer of the said trademarks, and the transferred trademarks are “Registered Trademarks” whereas goodwill of the overall business of the assessee company is not registered and is not transferred. |
| (b) | While referring to the valuation report, it is urged that selected valuation approach is “Discounted Cash Flow” (DCF) approach which is a standard accepted valuation procedure and has no nexus with overall goodwill of the business of the assessee. |
| (c) | That out of 22 brands / trademarks, five large brands which constitute 60% of the turnover are defined as select brands for valuation and rest of the brands are categorized so as to obtain a consolidated valuation results as reflected at Rs.29.90 crores on estimated basis, and at no point of time the overall goodwill of the business of the assessee is made a basis for valuation of 22 trademarks which are transferred without any restrictive covenants. |
| (d) | Reliance is placed on the High Court of Bombay decision in the case of Fernhill Laboratories and Industrial Establishment (supra) dated 12.06.2012, against which SLP is rejected vide CC No.4126/2013, dated 22.02.2013. It is contended that Bombay High Court has considered the CBDT Circular No.14 of 2001 explaining the prospective effect of Section 55(2) of the Act from 01.04.2002 and to apply in relation to AY 2002 03 and subsequent years. In this regard reliance is also placed on the decision in case of CIT (Central) v. Vatika Township (P.) Ltd. (SC), wherein the Larger Bench of the Supreme Court has held by way of a ratio that understanding of CBDT Circular itself regarding the applicability of provision vide explanatory notes on provision by way of a circular is prospective in nature as can be seen more particularly at Paragraph No.39(e) of the decision. |
| (e) | That the Respondent assessee has never incurred any cost of acquisition for the 22 trademarks that are transferred during the AY 2001-02. Even after setting aside of the proceedings by the CIT (Appeals) and directing the AO to determine the cost of acquisition of trademarks transferred by the assessee, the AO has taken NIL as cost of acquisition of trademark by the order dated 07.03.2005 filed before this Court. |
| (f) | It is submitted that the meaning of “Adjusted”, “Cost of Improvement” and “Cost of Acquisition”, as envisaged under Section 55 of the Act is amended from time to time with special reference to amendment under Section 55(2)(a) of the Act, wherein it is clearly visible that legislature has intended to rope into tax net different intangible assets at different point of time like goodwill of the business w.e.f. 01.04.1995, trademark or brand name associated with the business w.e.f. 01.04.2002. Legislature has consciously made the scope and ambit of both these amendments prospectively applicable and no Court till date has taken a view that the said amendments are retrospective in nature. In other words, views expressed by the explanatory circulars issued by CBDT in the realm of interpretation of amendment remains intact since CBDT is the ultimate authority entitled to execute and implement the provisions of the Income Tax Act, 1961. The contention of the assessee is fully supported with the ratio of Supreme Court of India decision of Vatika Township (supra). |
| (g) | Reliance is placed on decision of High Court of Karnataka in the case of CIT v. Associated Electronics & Electrical Industries (Bangalore) (P.) Ltd. (Kar) dated 18.12.2015. |
| (h) | It is contended that the expenses incurred for registration and transfer of trademarks can never be equated with cost of acquisition of trademarks. In this regard reliance is placed on the decision in Tax Appeal No.139 of 2017, dated 14.03.2017 in the case of Zydus Wellness Ltd (supra). Hence, such expenses cannot be correlated and equated at par with cost of acquisition of self-generated trade marks, whose cost is indeterminable in arithmetical terms. |
| (i) | Apropos Question A for short term capital loss of Rs.2,50,45,545/ is concerned it is contended that it is directly concluded in favor of assessee by decision of Apex Court of India in the case of Walfort Share & Stock Brokers (P.) Ltd. (supra), Paragraph No.20 onwards and CIT v. Globe Capital Market Ltd [2015] 120 DTR 311 (SC) following Walfort Share and Stock Brokers decision, compiled at Serial Nos.5 and 6 of the judgments filed before the Court. |
“42- Providing for cost of acquisition of certain intangible capital asserts under section 55
42.1 Under the existing provisions of sub- section (2) of section 55 of the Income tax Act, the cost of acquisition of an intangible capital asset, being goodwill of a business or a right to manufacture, produce or process any article or thing, tenancy rights, stage carriage permits or loom hours, is the purchase price in case the asset is purchased by the assessee from a previous owner, and nil in any other case. It was pointed out that certain similar self generated intangible assets like brand name or a trademark may not be considered to form part of the goodwill of a business and consequently it may not be possible to compute capital gains arising from the transfer of such assets.
42.2- The Act has therefore amended clause (a) of sub-section (2) to provide that the cost of acquisition in relation to trademark or brand name associated with a business shall also be taken to be the purchase price in case the asset is purchased from a previous owner and nil in any other case.
42.3- This amendment will take effect from 1st April, 2002, and will, accordingly, apply in relation to the assessment year 2002-2003 and subsequent years.”
“6. It will thus be seen that the goodwill of a business depends upon a variety of circumstances or a combination of them. The location, the service, the standing of the business, the honesty of those who run it, and the lack of competition and many other factors go individually or together to make up the goodwill, though many other factors go individually or together to make up the goodwill, though locality always plays a considerable part. Shift the locality, and the goodwill may be lost. At the same time, locality is not everything. The power to attract custom depends on one or more of the other factors as well. In the case of a theatre or restaurant, what is catered, how the service is run and what the competition is, contribute also to the goodwill.”
“What is goodwill? It is a thing very easy to describe, very difficult to define. It is the benefit and advantage of the good name, reputation, and connection of a business. It is the attractive force which brings in custom. It is the one thing which distinguishes an old established business from a new business at its first start. if there is one attribute common to all cases of goodwill it is the attribute of locality. For goodwill has no independent existence. It cannot subsist by itself. It must be attached to a business. Destroy the business, and the goodwill perishes with it, though elements remain which may perhaps be gathered up and be revived again”.
“Notwithstanding anything in any other law to the contrary, a registered trade mark shall subject to the provisions of this chapter, be assignable and transmissible, whether with or without the goodwill of the business concerned and in respect either of all the goods in respect of which the trade mark is registered or of only some of those goods”.
| (a) | in relation to a capital asset, being goodwill of a business [or a trade mark or brand name associated with a business or a right to manufacture, produce or process any article or thing] [or right to carry on any business or profession], tenancy rights, stage carriage permits or loom hours,- |
| (i) | in the case of acquisition of such asset by the assessee by purchase from a previous owner, means the amount of the purchase price; and |
| (ii) | in any other case [not being a case falling under sub-clauses(i) to (iv) of sub-section(1) of section 49, shall be taken to be nil;” |
“In a progressing business goodwill tends to show progressive increase and in a failing business it may begin to wane. Its value may fluctuate from one moment to another depending on changes in the reputation of the business. It is affected by everything relating to the business, the personality and business rectitude of the owners, the nature and character of the business, its name and reputation, its location, its impact on the contemporary market, the prevailing socio-economic ecology, introduction to old customers and agreed absence of competition. There can be no account in value of the factors producing it. It is also impossible to predict the moment of its birth. It comes silently into the world unheralded and unproclaimed and its impact may not be visibly felt for an undefined period. Imperceptible at birth it exists enwrapped in a concept, growing or fluctuating with the numerous imponderables pouring into, and affecting the business”
In our view, therefore, the trade marks/brand names in the case of the Assessee are clearly required to be held as “self generated”
(d) We also find merit in the submissions made by the learned AR by way of rejoinder to the issues raised by the learned CIT (Appeals). We are in full agreement with the view taken by the IT AT Mumbai Bench in ‘Voltas Ltd. v/s DCIT (supra) that the amount paid for registration of Trade Mark cannot be said to be the cost of the Trade Mark. Since it has not been disputed that no other direct cost was incurred by the Assessee for acquisition of these Trade Marks/Brand Names, we have no hesitation in holding that since they were self generated and did not have any cost of acquisition, the ratio laid down in the case of B.C. Srinivasa Setty would squarely apply on the facts of the present case.
(e) We are also inclined to uphold the submission of the learned A.R., which is clearly supported by the Deed of Assignment and the Valuation Report of KPMG, that the subject matter of assignment for which the consideration of Rs 29.10 crores was received by the Assessee was Trade Marks” and not “Goodwill” as held by the CIT (Appeals).”
