How VaynerX Became an AI-Driven Leader with Gemini

By | November 26, 2025
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 How VaynerX Became an AI-Driven Leader with Gemini

 

 In the fast-paced world of digital media, agencies are often the first to test emerging technologies. For VaynerX, a modern agency holding company working with Fortune 500 clients, the adoption of generative AI wasn’t just about speed—it was about balancing innovation with strict enterprise-grade security.

In a recent spotlight, Ben Allison, EVP of Media at VaynerMedia, and Melissa Morardi, Deputy General Counsel and EVP of Innovation and Policy at VaynerX, discussed how the company transitioned from being “Google Workspace power users” to AI-driven leaders using Gemini.

The Foundation: A “Power User” Culture

 

VaynerX describes itself as living in an “asynchronous world,” relying heavily on Google Workspace tools like Gmail, Docs, and Slides to collaborate across time zones from day one. For Allison, tools like Google Sheets and Slides are indispensable for “contextualizing data for clients… and bringing that to life in visual and strategic ways”.

However, as AI technologies moved to the forefront, the agency faced a new challenge. Clients were eager for AI guidance but adamant about one thing: privacy.

The Privacy Mandate

 

“The main thing we heard from every single client was, ‘We cannot have our data being used to train any model,'” explains Morardi.

This requirement led VaynerX to Gemini for Google Workspace. Because the agency was already built on the Workspace infrastructure, Gemini offered a natural extension that came with industry-leading security. It allowed the team to experiment with AI without compromising the confidentiality of their client’s proprietary data.

Real-World Use Cases

 

The video highlights two distinct perspectives on how Gemini is driving value at the agency:

1. The Legal & Operational View

 

For Morardi, wearing both a “legal hat” and a practitioner’s hat, the immediate value came from administrative efficiency. She cites “Take notes for me” in Google Meet as a game-changer.

  • Benefit: It automatically creates summaries of meetings, providing a written record without the manual effort.

  • Impact: “That saved me a lot of time after meetings,” Morardi notes.

2. The Creative & Media View

 

Allison focuses on the marketing lifecycle—from concept to activation. VaynerMedia uses AI to shorten production timelines and reduce costs.

  • Benefit: Gemini assists in the “pre and post stage” of campaigns, helping teams move rapidly from raw insights and strategy to “smart activation plans”.

  • Impact: By automating mundane tasks, the team can spend more time on high-value work, such as creating new policies and procedures that help partners create better content.

Conclusion

 

For VaynerX, the integration of Gemini represents “the next chapter in a long-standing journey”. By leveraging AI within a trusted, secure environment, they have successfully positioned themselves not just as users of technology, but as sophisticated partners capable of guiding Fortune 500 clients through the AI revolution.