Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube

Ashwani Kumar — Wed, 24 Jun 2026 12:36:24 +0000

Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube

At Cannes Lions Festival of Creativity, we announced new insights tools built with Gemini to help brands and agencies maximize this new era of creator marketing.

Deeper trend data: New trending insights in the U.S. within Google Ads Insights Finder offer a more granular look at what’s popular on YouTube right now.
Integrated brand pulse insights: select brand pulse report metrics now appear in Insights Finder, giving brands a clearer view of their paid and organic presence on YouTube.
Insights APIs for partners: The new Content & Creator Insights API provides richer information about YouTube creators and audiences, enabling more effective media planning for agencies.
Demand Gen creative campaign tips: Gemini will soon help you optimize Demand Gen campaigns on YouTube with creative insights, like tips about which visuals to use to boost performance.

As AI enables new kinds of creativity, these tools offer a better understanding of performance and trends, especially when it comes to the influence of YouTube creators.

https://www.taxheal.com/wp-content/uploads/2026/06/Demand_Gen_Creative_Insights.mp4

At the Cannes Lions Festival of Creativity, YouTube introduced a suite of AI-powered insights tools built with Gemini to help brands and agencies optimize creator-led campaigns. These solutions provide marketers with visibility into emerging trends and offer instant creative guidance to optimize campaign assets. [1, 2]

New YouTube Advertising Tools

1. Deeper Trend Data [3]

Within the Google Ads interface, YouTube expanded its Insights Finder in the U.S. to offer a more granular, real-time look at what audiences are watching and which topics are popular. [1]

2. Integrated Brand Pulse Insights [3]

To improve campaign measurement, Google introduced select brand pulse report metrics directly into Insights Finder. This gives advertisers a clearer, unified view of their organic and paid presence on YouTube. [1]

3. Insights APIs for Partners [1]

A new Content & Creator Insights API provides agencies and media planners with richer data regarding audience demographics and creator performance, streamlining the media planning process. [1, 4]

4. Demand Gen Creative Campaign Tips

Gemini artificial intelligence is being integrated into Google Ads to provide creative guidance for Demand Gen campaigns. This includes instant tips and recommendations on visual elements and images that are proven to drive better performance. [1, 4, 5]