A new profile to help publishers and creators highlight their work on Search

Ashwani Kumar — Fri, 05 Jun 2026 12:21:42 +0000

A new profile to help publishers and creators highlight their work on Search

Search profiles help publishers and creators shape their presence on Search, and help their audiences better follow their content across the web.

We’re launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across platforms, and help audiences find accurate, up-to-date information about sources on Search.

Search profiles give publishers and creators a central place to showcase their latest articles, videos and social posts. People can easily follow sources from their profile, so they’re more likely to see that content on Discover, found on the home screen of the Google app. Search profiles can be accessed on mobile via a creator or publisher’s knowledge panel (the information box on Search for notable people, places and things), by tapping the name of a publisher or creator on Discover, or through a direct URL.

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To start, publishers and creators with a sizable following on at least one major social or video platform can claim their Search profile and customize it with an avatar, bio, website, social media and video platforms, and other important content. Claiming a profile may trigger the creation of a knowledge panel for eligible publishers and creators. If you already have a knowledge panel, it will be enhanced with your updated avatar, latest content, and a direct profile link.

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Search profiles will initially launch in the US. In the future, we’ll look to expand Search profiles to more publishers and creators around the world, and add more capabilities to make profiles even more useful. We look forward to seeing how these new profiles help publishers and creators shape their presence and highlight their work on Search.

Google has launched Search Profiles, a new, customizable space designed for eligible publishers and creators to shape their official presence and unify their digital footprint directly within Google Search and Discover. It serves as a centralized, shareable hub where audiences can find accurate, verified information about sources across platforms. [1, 2] , A new profile to help publishers

Key Features

Multi-Platform Showcase: Displays your latest articles, videos, and social media posts from networks like YouTube, Instagram, X (Twitter), and TikTok in a unified layout. [3, 4]
Pinned Media Carousel: Features a dedicated slider to highlight short-form videos from Instagram, TikTok, and YouTube Shorts. [1]
Latest Posts Grid: Automatically pulls in your most recent online content and published articles. [1, 5]
“Follow” Integration: Audiences can follow you directly from your profile, which increases the likelihood of your content surfacing in their personalized Google Discover feeds. [6]
Knowledge Panel Integration: Claiming your profile can trigger the creation of a Google Knowledge Panel, or enhance an existing one with an updated avatar and direct profile links. [1, 7]

Eligibility & Requirements

Follower Threshold: You must have a sizable following on at least one major video or social network—specifically, a minimum of 100,000 followers on YouTube, Instagram, or X, or 300,000 followers on TikTok. [4]
Age Limit: The feature is strictly available to creators aged 18 and above. [4]
Geographic Availability: The initial rollout is limited to creators and publishers based in the United States, with global expansion planned for the future. [4]

How to Check Eligibility and Claim

Eligible creators can check their status and manage their page by visiting the official Google for Creators Profile Page. Once verified, you can customize your avatar, bio, website URLs, and linked social channels. [8, 9]

If you want to look into setting this up for yourself or your brand, let me know:

Your primary platform (YouTube, TikTok, Instagram, or X)
Your current follower count on that platform
Whether your audience is primarily based in the US or internationally [4]

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for more refer Artificial Intelligence website click here

Google has launched Search Profiles Archives - Tax Heal

A new profile to help publishers and creators highlight their work on Search