The phrase “What does it take to hit the big shot?” is the tagline for Google’s 2026 NBA Playoffs campaign, which highlights how AI-powered search and Gemini can deepen a fan’s understanding of the game.

 

The campaign features NBA stars like Stephen Curry, Luka Dončić, and Shai Gilgeous-Alexander to show how “the big shot” isn’t just about the moment it happens, but the preparation, data, and analysis behind it.

 

The Role of Google AI in the Campaign

Google is using this partnership to showcase AI Mode in Search and Gemini features that help fans go beyond the box score:

 

• Signature Skill Breakdowns: Long-form videos featuring Dončić and Giannis Antetokounmpo use AI to deconstruct their specific moves (like a step-back jumper) frame-by-frame.

• Tactical Analysis: Fans can use Google Search to analyze game-winning plays, looking up high-level stats or the “why” behind a specific defensive breakdown.

• Game Day Utility: Beyond stats, the campaign promotes using Gemini to plan watch parties—generating themed menus, grocery lists, or even custom team wallpapers—in under a minute.

   

• Real-Time Integrations: During live broadcasts on networks like NBC, Disney, and Prime, Google features in-game prompts that encourage viewers to explore specific basketball topics using AI.

Campaign Partners

• Stephen Curry: 4x NBA Champion and Google Performance Advisor.

• Luka Dončić: Featured in spots highlighting high-pressure shot analysis.

• Shai Gilgeous-Alexander: Part of the core broadcast and digital advertisements.

In short, “hitting the big shot” in this context refers to both the athlete’s physical execution and the fan’s mental mastery of the game’s complexities using Google’s latest AI tools.

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