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		<title>use of own name on goods does not make them branded</title>
		<link>https://www.taxheal.com/use-of-own-name-on-goods-does-not-make-them-branded.html</link>
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		<dc:creator><![CDATA[CA Satbir Singh]]></dc:creator>
		<pubDate>Sat, 25 Jul 2015 13:05:04 +0000</pubDate>
				<category><![CDATA[Excise]]></category>
		<category><![CDATA[Brand name]]></category>
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					<description><![CDATA[<p>Use of own name on goods does not make them branded Where goods were cleared with superscription &#8216;manufactured and packed by SVS &#38; Sons&#8217; on packaging, said use of assessee&#8217;s own name on goods does not make those goods &#8216;branded&#8217;; said goods can be regarded as cleared without any brand name and eligible for exemption… <span class="read-more"><a href="https://www.taxheal.com/use-of-own-name-on-goods-does-not-make-them-branded.html">Read More &#187;</a></span></p>
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										<content:encoded><![CDATA[<h1 id="ContentPlaceLeft_divCaseRefered">Use of own name on goods does not make them branded</h1>
<p><img decoding="async" class=" alignleft" src="https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQC8hewC1QzTqO4wj83XMMAFBbWVaqZgT3R-eeZqX5VXM2YmGhy" alt="Image result for write own name on goods" /></p>
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<p style="text-align: justify;">Where goods were cleared with superscription &#8216;manufactured and packed by SVS &amp; Sons&#8217; on packaging, said use of assessee&#8217;s own name on goods does not make those goods &#8216;branded&#8217;; said goods can be regarded as cleared without any brand name and eligible for exemption accordingly</p>
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<p id="111070000000000010" style="text-align: center;">HIGH COURT OF MADRAS</p>
<p id="" style="text-align: center;">Commissioner of Central Excise, Puducherry</p>
<p style="text-align: center;">v.</p>
<p id="" style="text-align: center;">CESTAT, Chennai</p>
<div id="dbs_judge" style="text-align: center;"><span id="111170000000064930">R. SUDHAKAR</span> AND <span id="111170000000059375">R. KARUPPIAH</span>, JJ.</div>
<p style="text-align: center;">C.M.A. NO. 3456 OF 2010</p>
<p style="text-align: center;">JANUARY  30, 2015</p>
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<p id="" style="text-align: justify;">Section 5A of the Central Excise Act, 1944 &#8211; Exemptions &#8211; Central Excise &#8211; General &#8211; Refined edible oil was exempt, if cleared without brand name &#8211; Assessee was clearing its refined groundnut oil with superscription &#8216;manufactured and packed by SVS &amp; Sons&#8217; on goods &#8211; Department denied exemption on ground that &#8216;SVS &amp; Sons&#8217; was a brand name &#8211; Tribunal found that assessee had a trademark having letters S, V and S in a rectangular box, but, assessee had only used its name on goods and not said trademark; hence, said name could not be regarded as brand name so as to disallow exemption &#8211; HELD : Adjudicating authority, Commissioner (Appeals) and Tribunal rendered a concurrent finding of fact that said superscription was not a brand name or trade name &#8211; There is a clear distinction between brand name used and said superscription as found on packaging &#8211; In view of concurrent findings of fact, appeal was rejected as devoid of any question of law [Paras 5 and 6] [In favour of assessee]</p>
<p>Circulars and Notifications : <span id="104510000000048976">Notification No. 6/2002, dated 1-3-2002</span></p>
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