Google Marketing Live 2026 Archives - Tax Heal

Google Marketing Live 2026: Delivering the Gemini advantage for Indian businesses

Ashwani Kumar — Fri, 10 Jul 2026 11:59:38 +0000

Google Marketing Live 2026: Delivering the Gemini advantage for Indian businesses

Every day, users turn to Google and YouTube to explore interests, seek answers, and make purchasing decisions. In India, Google and YouTube are present in 93% of consumer journeys for discovering a new brand, product, or retailer. ¹ For brands, this represents a massive opportunity to be discovered and connect with high-intent audiences.

At Google Marketing Live (GML) 2026, we showcased how Gemini is the core engine driving new ways for brands to boost discovery, creativity, commerce, and measurement. By transforming AI from an operational tool into an intelligent growth engine, we are helping marketers move beyond marketing automation to marketing intelligence.

Reinventing ads for the new era of Search

We are bringing new ad innovations to the core Search experience to turn helpful interactions into valuable conversions. Available in beta in India, Business Agent for Leads—built with Gemini—places an intelligent brand agent directly inside the ad, allowing shoppers to chat in real time with an agent trained specifically on the advertiser’s website.

In India, upGrad recently started testing Business Agent for Leads to transform its traditional lead-generation process. By engaging students 24/7 to answer questions instantly, the agent qualifies and warms up leads, freeing up the sales team to focus entirely on high-value counseling conversations.

Bridging brand storytelling and performance on YouTube

YouTube is ranked as the number one platform by Indian viewers for vetting brands, products, or services they want to buy. ² To help advertisers seamlessly achieve both brand building and performance objectives, we are introducing YouTube BrandStack—an all-in-one automated solution conceptualized and built in India that unifies campaign planning, buying, and measurement.

On YouTube, deploying YouTube BrandStack alongside Connected TV allowed us to achieve massive scale and frequency while driving tangible business impact. This digital-first approach delivered a sharp 18.4% surge in brand search queries and captured 23% high-quality leads in our test markets.

Sameer Jain

CVP & Head – Ecommerce, Axis Max Life Insurance

Additionally, expanding on YouTube Shopping, we are launching YouTube Affiliate Partnerships Boost, an ad format to help brands scale authentic creator videos where their products are tagged directly into ad campaigns. It helps brands get high-converting, trustworthy creative, while creators can reach new audiences and earn more affiliate commissions.

Driving campaign performance across surfaces

AI-powered campaigns help marketers keep pace with the new ways people are searching and discovering products on Search, YouTube and beyond. In the past one year, we have seen Indian brands across sectors leverage AI Max for Search campaigns to reach billions of net new searches they weren’t reaching before. We are now launching AI Max for Shopping campaign to help retailers future-proof their strategies for the next generation of Search. The campaign leverages Merchant Center feed context to deeply understand products and enhance campaign impact.

To further help advertisers steer their Search performance, AI Brief is rolling out in beta. Powered by Gemini, this tool allows brands to guide AI Max for Search campaigns using everyday language. Advertisers simply share a conversational overview of their goals, and AI Brief applies brand guardrails to generate real-time, customizable ad previews aligned with the brand vision.

Advanced creative tools and cross-channel measurement

All marketers want more and better creative — so we’re launching new features in Asset Studio to remove the friction from the process.

Asset Studio understands the marketing brief, brand guidelines, website, and goals to instantly generate a high-quality range of assets across multiple creative themes and asset types. Brands can create and refine them to match their vision using natural language.

https://www.taxheal.com/wp-content/uploads/2026/07/Asset_Studio_demo_2.mp4

In the AI era, data is the fuel for growth. But beyond a strong foundation, brands need tools that leverage that data to give a complete picture of performance and easy ways to take action.

That’s why we’re bringing Meridian — our open-source Marketing Mix Model — into Google Analytics 360. This will help brands unify their insights, understand what’s working, and forecast outcomes to guide smarter investments. Alongside this, we’re launching a new metric, Attributed Branded Searches, that will help measure how YouTube video ad exposures directdrively downstream branded searches.

Cars24 used Attributed Branded Searches to measure upper-funnel YouTube Shorts and CTV ads, driving a 2X surge in incremental searches with a 7% better CAC, while CTV performed 1.96X better on branded searches.

Agentic tools for marketers

Our advertising tools are becoming true strategic partners. The new Ask Advisor works across Google Ads, Google Analytics, Google Marketing Platform, and soon Merchant Center, offering proactive, personalized recommendations to save marketers time.

Finally, building the foundation for agentic commerce—from a common language for agents with Universal Commerce Protocol (UCP) to the payments infrastructure to make agentic checkout seamless—we are introducing two key merchant updates to track visibility across Google’s AI surfaces:

AI Performance Insights: A new tool in Merchant Center, rolling out in the coming months, that shows exactly how products perform on surfaces like AI Mode, AI Overviews, and the Gemini app.
Global Conversational Attributes: Features that help merchants add richer, conversational details directly to their product listings.

With Gemini underpinning our ads and commerce solutions, businesses have the ultimate engine to scale efficiently and grow across Search and YouTube.

At Google Marketing Live India, Google unveiled a suite of new Gemini-powered advertising solutions designed to help Indian businesses improve customer engagement, streamline creative development, and measure performance more effectively across Search and YouTube. [1]

Here are the key announcements and the advantages they bring to the Indian market:

Lead Generation & Customer Acquisition

Business Agent for Leads (Beta in India): Embeds an AI chatbot trained on an advertiser’s website directly into a Search ad. It lets shoppers ask questions and qualifies the lead before a form even appears, freeing up your sales teams.
Conversational Search Ads: Generates next-generation ad formats that feel like helpful additions to ongoing AI Search conversations. [1, 2]

Creative & Video Innovations

YouTube BrandStack: A custom solution conceptualized and built for the Indian market. It unifies campaign planning, buying, and measurement to help marketers build brands and drive conversions using creator assets. [1, 2]
Asset Studio: Updated with multimodal Gemini capabilities, allowing brands to upload style guidelines, briefs, and reference images to instantly generate campaign-ready video, image, and text variations. [1, 2]

Campaign Management & Strategy

Ask Advisor: A unified, always-on strategic agent built with Gemini that spans across Google Ads, Google Analytics, Merchant Center, and Google Marketing Platform to provide proactive, personalized recommendations. [1, 2]

Advanced Measurement

Meridian Integration: Google is integrating Meridian—its open-source marketing mix model—directly into Google Analytics 360 to serve as a command center for modern measurement. [1]
Attributed Branded Searches: A new metric connecting YouTube video ad exposure directly to branded searches on Google, helping brands accurately measure the lift in their customer acquisition. [1]
AI Performance Insights: Rolling out in India to let brands track product visibility and compare performance across AI Overviews and the Gemini app. [1]

To help tailor these new Gemini tools to your brand, could you tell me:

What platforms or channels are your primary focus right now (e.g., Search, YouTube)?
What is your primary marketing goal (lead generation, e-commerce, or brand awareness)?

Google Marketing Live 2026

. Fill with Gemini in Sheets now available in 11 additional languages

. New calendar sharing permission level and changes to recurring event visibility

. Expanding Managed Agents in Gemini API: background tasks, remote MCP and more

. This expands the FireSat program

. Claude Cowork: coming to mobile and web

. The different levels of how Claude thinks

. How governments and organizations are leveraging Google’s AI breakthroughs for crisis resilience

. A fresh look at Albania, Montenegro, North Macedonia and Serbia on Street View

. Gemini 3.5 PRO Is Fable 5 Level.. Google Is Back

. Invitation for Galaxy Unpacked July 2026 | Samsung

. Image interaction with GPT-Live

. Convert your Google Slides to videos in 7 additional languages

. Google boosting agroforestry efforts to help the atmosphere and farmer livelihoods.

. ChatGPT Work for Data Analytics Teams

. Announcing the 2026 cohort of Google for Startups Accelerator: India

for more refer Gemini website click here

for more refer Artificial Intelligence website click here

Turn data into decisions with unified measurement.

CA Satbir Singh — Thu, 21 May 2026 11:30:21 +0000

Turn data into decisions with unified measurement.

In the AI era, data is your fuel for growth. But beyond a strong foundation, you need tools that leverage that data to give you a complete picture of performance and easy ways to take action.

That’s why we’re bringing Meridian — our open-source Marketing Mix Model — into Google Analytics 360. Soon, you’ll be able to:

Unify your insights: Bring together your first-party, cross-channel data and metrics signals in one place.
Pinpoint what’s working: Measure causal performance to prove exactly what is driving your business and optimize your media mix.
Forecast outcomes: Use predictive scenarios to guide smarter investments.

Beyond data unification, new signals in Google Ads provide timely insights. Powered by Gemini, Qualified Future Conversions (QFCs) link upper-funnel spend to future sales via signals like brand searches, helping you uncover missed revenue. These predictive signals will eventually integrate with Meridian to further refine your MMM accuracy.

These updates are built to help you understand what’s working and invest more confidently in what’s next.

To turn raw data into decisions, you need to bridge the gap between what is happening (measurement) and why it matters (strategy). A unified measurement framework brings together disparate data sources—like marketing channels, sales funnels, and customer behavior—into a single, reliable picture.

Here is how you can build a unified measurement model to drive clear, actionable decisions.

1. The Unified Measurement Framework

A successful framework aligns your data infrastructure with business outcomes. Instead of looking at isolated metrics, you evaluate performance across three distinct layers:

Layer	Focus	Key Question	Typical Data Sources
Tactical	Real-time optimization	Which specific ad or keyword is performing best today?	Ad platforms (Google, Meta), Web analytics
Operational	Cross-channel attribution	How do our marketing channels interact to drive conversions?	Multi-Touch Attribution (MTA), Data Warehouses
Strategic	Long-term investment	What is the total incremental impact of our spend on business growth?	Media Mix Modeling (MMM), Incrementality Testing

2. Moving from Data to Decisions

The journey from raw data to a strategic decision follows a structured sequence. Misordering these steps or skipping infrastructure setup usually results in “analysis paralysis” or relying on inaccurate data.

1.Data Capture & Ingestion:The Foundation.

Automate the collection of data from all touchpoints—CRM, ERP, web analytics, and ad platforms—into a centralized data warehouse (like BigQuery or Snowflake). Clean and standardize naming conventions (e.g., UTM parameters).

2.Identity Resolution & Unification:The Bridge.

Connect data points across devices and platforms. Map anonymous website visits to known customer profiles in your Customer Data Platform (CDP) to create a single, unified view of the customer journey.

3.Unified Modeling:The Analytics Layer.

Apply unified measurement models. Combine the real-time agility of attribution modeling with the broad, privacy-safe macro views of Media Mix Modeling (MMM) to account for offline and cross-channel effects.

4.Insight Generation:The Translation.

Translate dashboards into insights. Instead of just reporting what happened (“Traffic is up 10%”), isolate why it happened and calculate incrementality (the true net-new value generated by an action).

5.Strategic Decision:The Outcome.

Execute decisions based on data confidence. Reallocate budget from underperforming channels to highly incremental ones, optimize the product experience, or adjust pricing models.

160. Gemini app rolling out ‘Extended’ thinking level, new 3rd-party app integrations

161. Google has ever so slightly tweaked the Gemini app icon with more color

162. Introducing Tools in Google Flow

163. Introducing the Universal Cart and more ways to help you shop

164. Running guide agent: A step towards running unbounded

165. Introducing Managed Agents in the Gemini API

for more refer Artificial Intelligence website click here

New AI-powered bidding and budgeting innovations in Search and Shopping

CA Satbir Singh — Tue, 12 May 2026 11:36:37 +0000

New AI-powered bidding and budgeting innovations in Search and Shopping

Bidding and budgeting are the foundation of any successful campaign, but with consumer behavior changing every day, traditional solutions can sometimes miss hidden opportunities. In 2025, innovations like Smart Bidding Exploration and campaign total budgets allowed you to expand your reach, capture additional value and manage budgets the same way you manage your business. Today, we’re announcing even more flexibility and power to fuel AI. By pairing smarter bidding strategies with flexible budgets, you can capture high-value opportunities without the manual heavy lifting. Here’s how our newest innovations help you hit your goals and stay ahead of the competition.

Reach your business goals with smarter bidding

More than ever, your bidding strategy needs to be as dynamic as your customers. That’s why, since 2025 we’ve made over 20 improvements to Search and Shopping bid strategies and increased value for advertisers. ¹

Help Google AI better understand complex lead generation customer journeys with journey-aware bidding, currently in beta. When you track your full lead to sales journey, Search Ads campaigns optimizing to a Target CPA will be able to learn from both biddable and non-biddable conversion goals. By seeing the whole picture, Google AI can better predict what works and optimize your performance.

https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/Journey_Aware_Bidding_2.mp4#t=0.001

Journey-aware bidding allows your Search campaigns to learn from your full lead to sales journey including phone calls, form submission, newsletter signups and more.

Search’s expansionary moment is also your biggest growth opportunity — your customers may be searching for things you didn’t even anticipate. To help you capture these queries, last year we introduced Smart Bidding Exploration to Search campaigns. By fueling Google AI with a ROAS tolerance, you can get more conversions from less obvious queries that you weren’t able to win before, without changing your targeting. Search campaigns using Smart Bidding Exploration on average see 27% more unique converting users. ² Soon you’ll be able to use that same capability to reach new customers and capture additional conversions across both Performance Max and Shopping campaigns.

https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/Smart_Bidding_1.mp4#t=0.001

Smart Bidding Exploration in both Shopping campaigns and Performance Max campaigns with product feeds will let you adjust your Target ROAS tolerance and capture new Shopping traffic.

Smart Bidding Exploration for Performance Max is currently in beta. We’ll be launching the beta for Performance Max with product feeds and Shopping campaigns in a few weeks.

Manage dynamic budgets that capture demand, not cap it

Tired of tedious, manual budget adjustments during peak times? We launched campaign total budgets earlier this year to all Search, Shopping and Performance Max campaigns, letting you specify a duration for budgets to run, from a few days to a few weeks. We found that advertisers using campaign total budgets saw a 66% average reduction in manual budget adjustments compared to using daily budgets. ³

Consumer demand changes every day, so your budget needs to be flexible to help you capture every opportunity without limitation and prevent you from falling behind the competition. To better predict consumer behavior and follow demand automatically, we’re upgrading our budget pacing in Search and Shopping campaigns in the coming months. With demand-led pacing, Google AI will better optimize spend to follow consumer demand — capturing more demand on peak days and reducing spend on slower days — all while never going beyond your monthly budget and daily spending limits.

New AI-powered bidding and budgeting innovations in Search and Shopping

121. Approximate location sharing Chrome for Android now with share your approximate location

122. Introducing ChatGPT for Excel and Google Sheets

123. Google Health Coach is becoming globally available

124. Meet Google Fitbit Air | Lighter, Gets Mightier

125. Gemini 3.1 Flash-Lite is now generally available on Gemini Enterprise Agent Platform

126. 5 helpful tools from Google to keep your account safe

127. Improvements To Help Me Write in Gmail

128. How Passkeys work: A Google security expert explains

129. Level up at I/O

130. How to Write an AI Prompt

131. What’s new in Gemma 4