New ways to find your favorite sources and original content in AI Search

When you come to Search, you’re looking for information you can trust from the sources, websites and creators you value most — and Google continuing to launch updates to make it easier to explore the web. Now Google bringing your Preferred Sources directly into our AI experiences, and launching new features to help you discover original content, creator insights, and unique perspectives.

Preferred Sources, now in AI Search

Our Preferred Sources feature makes it easy to see more from your favorite websites. And starting today, it’s coming to AI Overviews and AI Mode, so you’ll be able to easily spot links in AI responses from the sources you’ve already selected. Just like in Top Stories, your Preferred Sources will be clearly labeled to stand out.

Setting it up is simple: just visit source preferences in Search personalization settings to find and add your favorite sources. Any website that publishes fresh content is eligible. We’ve found that people are twice as likely to click through to a Preferred Source, and people have already selected more than 345,000 unique sources.

It’s been great to see so many publishers and website owners encouraging their readers to use Preferred Sources. Site owners can find tips on how to do that on our documentation page.

Fresh perspectives, new updates and prominent links

Google introducing a new way to explore articles and perspectives when you’re looking to understand the latest updates on a topic you’re interested in. We know people often want to read an article or a post for these searches, but some initial context and a range of options helps them decide where to dig in. Now, for some searches when you have a question about a developing topic, you’ll start seeing a prominent carousel, which will also highlight your Preferred Sources. This will help make timely articles more visible on a wider range of queries.

And for some searches where you might be looking for insights from others, you’ll soon see a similar carousel with helpful perspectives from online discussions, forums, and social media.

“Highly Cited” labels to highlight influential coverage

Google also adding a “Highly Cited” badge to more web article links on the search results page. This label makes it easy to spot articles that many other stories have cited, helping you find the primary reporting that other articles are referencing. Google also indicating when an article explicitly references a Highly Cited source. These are simple ways to help you discover influential coverage of topics you’re interested in.