How Globe Telecom Unlocked 3-4 Hours of Weekly Productivity with Gemini
In a rapidly evolving digital landscape, Globe Telecom—the largest mobile telecommunications provider in the Philippines—has set a benchmark for AI adoption in the enterprise. In a recent case study, Francis Pineda, Director for AI Delivery, detailed how the company leveraged Gemini for Google Workspace to empower its workforce, resulting in significant time savings and efficiency gains.
A Three-Pillar Strategy: Technology, Process, and People
Globe’s approach to AI was not just about deploying software; it was built on a strategic framework focusing on three core areas:
Technology: As existing Google Workspace users, integrating Gemini was a seamless “tech” decision that maintained their security standards (like Single Sign-On) while modernizing their toolkit [00:32].
Process: The company ensured AI was integrated directly into existing workflows rather than being an external disruption [00:47].
People: The most critical pillar involved upskilling employees. Globe didn’t just hand over the tools; they prepared their teams to use Generative AI effectively [00:53].
fostering a Culture of Adoption
To drive usage, Globe Telecom launched a structured rollout program. They began by identifying early adopters and conducting a series of training sessions specifically designed for Workspace applications.
Crucially, they created a “Google Space”—a dedicated internal community where employees could share their own tips, success stories, and experiences with Gemini. This peer-to-peer learning environment helped demystify the technology and encouraged wider acceptance [01:41].
Tangible Results: 80% Adoption and Counting
The results of this strategic implementation have been impressive:
Widespread Usage: Approximately 80% of employees have adopted Gemini in their daily workflows [01:57].
Productivity Boost: 87% of users reported feeling more productive.
Time Savings: On average, employees reduced their workload by 3 to 4 hours per week, freeing up time for more strategic tasks [02:27].
Real-World Use Cases
Pineda highlighted several key areas where Gemini is making a difference:
Communication: The highest usage is seen in Gmail, where employees use the tool to polish emails and communicate more effectively [02:05].
Documentation: Google Docs usage is also high for drafting and refining content.
Knowledge Management: A standout innovation was the use of NotebookLM. Globe discovered they could feed internal documents into the tool to instantly create an AI chatbot, allowing employees to query complex information effortlessly [02:12].
Conclusion
Globe Telecom’s success story illustrates that the true power of AI lies in empowerment. By giving employees the tools to discover new capabilities and optimize their own work, organizations can drive meaningful cultural change and operational efficiency [02:33].