Oakley Meta AI Glasses | Athletic Intelligence is Here | Virat Kohli

By | May 26, 2026
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Oakley Meta AI Glasses | Athletic Intelligence is Here | Virat Kohli


Oakley Meta AI Glasses | Athletic Intelligence is Here | Virat Kohli

Introducing Oakley Meta Glasses. These new Performance AI glasses will help athletes sharpen their vision, fuel decision-making, and amplify their potential.
With a HD camera, powerful built-in speakers, Meta AI and more, these glasses are going to rewrite the possibilities of sport. Welcome to the era of Athletic Intelligence.
Featuring : Virat Kohli

In the video, Virat Kohli demonstrates how his Oakley Meta AI glasses serve as a high-tech training partner, helping him stay focused and gather information seamlessly while he prepares for his game. His use of the technology highlights several ways AI assists his athletic training:

  • Instant Data Retrieval: Virat uses the AI to recall specific career statistics, such as asking for the distance of the “most difficult boundary” he has ever played, allowing him to reflect on his performance history in real-time (0:01 – 0:07).
  • Performance Capture: He utilizes the built-in HD camera to record his training sessions in slow motion using simple voice commands (1:17), which allows him to analyze his technique and refine his form later.
  • Focused Training Environment: By using the glasses to play his “game on” playlist (0:45), he maintains motivation and rhythm during his drills without needing to touch a phone or external device.

More broadly, Oakley Meta AI glasses are designed to support athletes with several performance-enhancing features:

  • Hands-Free Action Capture: Athletes can record high-quality 3K video or take photos from a first-person perspective, making it easier to review technique.
  • Real-Time Data Insights: When integrated with fitness ecosystems like Garmin, the glasses provide audible, real-time updates on metrics such as heart rate, pace, and distance.
  • Situational Awareness: The open-ear audio design allows users to listen to coaching cues, music, or performance updates while remaining fully aware of their surroundings, which is essential for safety during outdoor training.
  • Built for Intensity: Models like the Vanguard are designed specifically for high-intensity sports, offering water resistance and a stable fit to ensure they stay secure during rigorous movement.

Oakley Meta AI Glasses | Athletic Intelligence is Here | Virat Kohli

Virat Kohli has been announced as the face of the “Athletic Intelligence” campaign in India for the Oakley Meta Performance AI glasses. This collaboration integrates wearable AI with elite sports, allowing fans to experience Kohli’s rigorous training and match preparations through a first-person POV. [1, 2, 3, 4]
🕶️ What are the Oakley Meta AI Glasses?
Designed to blend sport with wearable technology, the Oakley Meta line (features include models like the HSTN and Vanguard) allows athletes to train smarter without bulky gadgets getting in the way. [1]
  • First-Person Capture: Hands-free photo and video recording let you share your training perspective.
  • Real-Time AI: Features Meta AI to assist with queries (like asking about past boundary distances) and can even control media and make hands-free calls.
  • Localized Features: Includes Hindi voice support and UPI Lite payments through the Meta AI app.
  • Pricing & Availability: In India, the collection starts at roughly Rs 41,800 and is available through major optical retailers like Sunglass Hut India and Amazon India. [1, 2, 3, 4, 5]
🏏 The “Athletic Intelligence” Campaign
The ad campaign features Virat Kohli taking fans behind the scenes of his net sessions and fitness routines. It even showcases his newly developed cricket shot, famously referred to as #TheNinjaShot. The core theme highlights how advanced wearables can build on an athlete’s instincts with small layers of real-time insight, weight tracking, and performance drills to build consistency