Evolve your marketing with new AI tools

Official Google Analytics product news and updates | Google Blog

Google adding AI and agentic experiences across Google Ads and Google Analytics to simplify your workflow and expedite your path to business growth.

Great marketing has always required deep measurement expertise to uncover the “why” and strategic agility to execute the “how.” That’s why we introduced Ask Advisor ¹ — our in-product AI agent across Google’s marketing platforms — to put those answers and actions directly into marketers’ hands.

Today, google announcing new agentic capabilities across Google Ads and Google Analytics designed to amplify your expertise, helping you uncover insights faster, make smarter business decisions, and stay firmly in the driver’s seat as you chart your path to growth.

Spot opportunities faster with new homepage insights

It’s critical for analyst teams to stay on top of performance shifts as they happen. Google Analytics now makes this easier than ever, with new AI Overviews at the top of the homepage that give you an instant summary of important updates since you last logged in. From seasonal peaks in sales to changes in traffic, you can quickly understand what matters right now, and more importantly, what you should do about it.

When a data card catches your eye, a single click carries that context straight into Ask Advisor to analyze further. And now, you can stay up to date with these smart summaries at your own pace by opting into notifications via phone or email at a frequency that suits you.

We’ve also revamped the Google Ads homepage to surface timely AI-powered insights cards personalized to your business ¹ . You now have the context you need to confidently adjust your strategy, ensuring you capture new demand the moment it appears. Want to understand how competitors are impacting your impression share or what trends could improve your campaigns? Use the prompt box above the insights cards to generate a custom insight based on what’s top of mind.

Become a data expert with new visual reporting

When it’s time to evaluate your performance, reporting should be intuitive and easy. With the new Dashboards ¹ in Google Ads (coming soon in Google Analytics), you can transform raw data into clear visualizations with simple text prompts. Every report automatically generates a real-time summary explaining the “why” behind the data, helping you easily understand your performance or make a case for a new campaign idea.

Benchmark your success

It’s always important to identify where you have room to grow. Now, you can dig even deeper into your campaign performance in Google Analytics with Ask Advisor. Google introducing a new benchmarking feature that compares your campaign performance against anonymized averages from similar businesses, helping you refine your strategy with confidence.

“Ask Advisor has become my go-to for a directional check on paid media performance… That speed matters because it gives me time to dig deeper and make shifts that improve performance sooner.”

— Kevin Marshall, Paid Media Director at Gardyn

Built with Gemini, these new solutions will help marketers move from insight to action even faster. Get started today in Google Ads and Google Analytics.

Best AI Tools for Digital Marketing in 2026 (Complete Guide)

Artificial intelligence has shifted from a tool for simple automation to an essential driver of marketing ROI, content speed, and data analytics. According to recent industry updates from August 2026, tech platforms are embedding “agentic” capabilities into their systems. This shifts the focus from how much money you spend to how intelligently you deploy your tools. [1, 2, 3, 4] from Evolve your marketing

New Google Ads & Analytics Capabilities (August 2026)

Google recently introduced structural updates to its marketing suite to simplify workflows and speed up strategic growth:

AI-Powered Homepage Summaries: Google Ads and Google Analytics now feature automated summaries on user homepages. These dashboards instantly highlight critical performance shifts and data trends. [1]
Text-to-Visual Reporting: Marketers can use natural language text prompts to generate visual reports. The tool explains the data’s “why” without requiring manual spreadsheet building. [1, 5]
Competitive Benchmarking: New tools allow businesses to benchmark their live campaign performance against similar businesses. This helps teams discover new areas for optimization. [1]
Gemini-Driven Conversational Ads: Google has integrated Gemini into Search to launch Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads. These formats engage users with real-time, personalized product guidance directly inside search results. [6]
AI Max Expansion: Celebrating its first full year, Google’s AI Max has expanded to cover Shopping campaigns and travel-specific ad formats. It features an AI Brief tool to guide ad messaging, along with dynamic audience targeting. [7]

Multi-Channel Content Generation & Assets

AI streamlines production workflows, allowing teams to execute creative campaigns entirely in-house: [1, 8]

Video Asset Transformation: Tools within the Google Merchant Center use the Veo model to convert static images into high-quality video assets.
AI Video Outpainting: This technology expands video frames beyond their original aspect ratios. It allows single video assets to fit vertical shorts, square feeds, or horizontal web banners automatically.
Centralized Asset Hubs: Tools like Google’s upcoming Asset Studio provide a unified destination to generate, edit, and refresh product images in real time.
Social and Video Quick Editing: Platforms like Canva handle rapid graphic, thumbnail, and brand kit generation. Meanwhile, tools like CapCut automate video technicalities like auto-captions, background removal, and smart effects. [4, 9]

Agentic Marketing Systems & Optimization from Evolve your marketing

Marketing operations are shifting toward autonomous optimization, where AI systems actively monitor and manage strategy:

Self-Updating Ideal Customer Profiles (ICPs): Advanced AI systems continuously crawl incoming sales transcripts, customer service logs, and call records. They dynamically update customer persona documents (.md files) and flag shifts in market behavior.
Message Differentiation Alerts: Systems analyze competitor landing pages and ad copy monthly. They alert marketing teams if their messaging is drifting too close to competitors, protecting brand distinctiveness.
Autonomous Media Buying: Agentic AI platforms configure, trigger, and continuously run multi-variable A/B testing. These agents reallocate ad budgets every few hours based on real-time conversions, moving faster than traditional human analysis cycles. [2, 10]

If you want to explore how to implement these systems, let me know:

What is your primary marketing channel? (e.g., Google Search, Meta/Paid Social, SEO, Email)
What is your biggest workflow bottleneck? (e.g., creating creative assets, analyzing data, writing copy)
Are you looking for free/budget tools or enterprise-level integration?

Evolve your marketing