FMCG Strategy Post-GST: Quantity Hike Over Price Cut, Amidst Ambiguity
FMCG Strategy Post-GST: Quantity Hike Over Price Cut, Amidst Ambiguity The article discusses the strategy adopted by Fast-Moving Consumer Goods (FMCG) companies following the GST 2.0 rate rationalization: increasing the product quantity (grammage) in smaller packs rather than reducing the Maximum Retail Price (MRP). However, this strategy faces legal ambiguity. The FMCG Strategy: Quantity… Read More »

