Recurring digital marketing and routine IT service expenses are revenue expenditure, fully deductible under Section 37(1).
Recurring digital marketing and routine IT service expenses are revenue expenditure, fully deductible under Section 37(1). Issue Whether routine expenses incurred on digital sales promotion (SEO, content generation, media management) and user-experience IT services (search optimization and auto-correct functions) constitute capital expenditure or allowable revenue expenditure under Section 37(1). Facts The assessee-company distributes financial service… Read More »