Market Research Expenditure Incurred to Understand Consumer Behaviour and Improve Sales Strategy Constitutes Allowable Revenue Expenditure
Market Research Expenditure Incurred to Understand Consumer Behaviour and Improve Sales Strategy Constitutes Allowable Revenue Expenditure Issue Whether market research expenditure incurred in the normal course of business to evaluate consumer behaviour, improve marketing strategy, and drive sales constitutes allowable revenue expenditure under Section 37(1) of the Income-tax Act, 1961. Facts Expenditure Claimed: During Assessment… Read More »