Introducing Ask Advisor

Meet Ask Advisor. Drive ROI with a helpful agent built with Gemini capabilities. Soon, you’ll be able to collaborate seamlessly across a range of Google marketing products – including Ads, Analytics, Merchant Center, Google Marketing Platform and more. Just Ask.

Ask Advisor is a unified, Gemini-powered AI agent ecosystem introduced at Google Marketing Live (GML).

Instead of treating AI as isolated tools trapped in separate browser tabs, Ask Advisor serves as a cross-product, always-on collaborator. It brings together what were previously siloed platforms—Google Ads, Google Analytics, Merchant Center, and Google Marketing Platform (including DV360)—into a single conversational interface.

How It Works: Breaking Down the Silos

Marketers and e-commerce managers typically waste hours jumping between dashboards to reconcile data. Ask Advisor bridges these gaps by acting as an “agentic hub.” It remembers your business goals, retains context across different platforms, and handles multi-step cross-product workflows through simple text commands.

Cross-Surface Strategy: You can give it a high-level goal like, “Find new customers for my hair care products.” Ask Advisor will autonomously pull the relevant product catalog specifics from Merchant Center, analyze audience behavior trends from Google Analytics, and draft a new campaign directly in Google Ads.
Performance Interpretation: It doesn’t just display metrics; it analyzes them over time. It remembers your original campaign parameters, explains what worked (and what didn’t), and proactively suggests next steps. For example, you can ask, “What landing page should I use for this campaign?” and it will instantly synthesize your historical Google Ads performance alongside Google Analytics behavior data to give you an answer.
Issue Resolution: Beyond marketing, it acts as a technical assistant. If you plug into it via Merchant Center, it can flag product listing disapprovals, explain why they happened, and guide you through fixing the source data.

Key Rollout Details

Availability: It is accessible via a dedicated beta panel in the top-right corner of English-language accounts globally.
The Technology: It builds upon the infrastructure of the earlier Ads Advisor and Analytics Advisor tools launched in late 2025, scaling them into a single macro-agent that orchestrates specialized micro-agents across Google’s suite.

Rather than forcing you to act as the manual bridge between your data sets, Ask Advisor shifts the workflow into a conversation, turning raw cross-platform metrics into a cohesive operational strategy.