Google partnering with Screwfix to help the nation's tradespeople

Google partnering with Screwfix to help the nation’s tradespeople nail admin and grow their businesses using AI.

Google teaming up with Screwfix, the UK’s leading retailer to the trade, to help tradespeople across the country get more from the AI power tools already in their pockets.

Construction workers are leading the charge, with 86% using AI on the job. Yet, a massive guidance gap remains: 71% are eager to learn, but over half (54%) aren’t sure who to ask. As a result, only 16% are extracting significant value from these tools.

To bridge this gap, we’re bringing quick, practical tips directly to Screwfix stores nationwide. From Newcastle to Belfast, we’ll help the UK’s builders, plumbers, and sparkies level up their AI skills and unlock business growth.

We’ll share how AI can help hammer through admin, by turning handwritten notes into client proposals or rough sketches into 3D renderings. Because when small businesses thrive, the whole UK economy grows stronger.

Learn more about how to make AI work for your business at grow.google.

Four men in workwear interact at a Google promotional booth outside a hardware store. The setup features a barista serving coffee, tall Gemini banners, and a digital screen showing the Gemini AI interface inside a partially constructed room.

Google has partnered with Screwfix to launch a nationwide initiative equipping UK tradespeople with practical AI skills to streamline administrative work and expand their businesses. Part of Google’s broader AI Works for Britain campaign, the collaboration addresses a significant guidance gap: while 86% of construction workers use AI on the job, 54% do not know where to turn for guidance, leaving only 16% extracting significant value from these digital tools. [1, 2]

Key Details of the Partnership

In-Store Training: Google is taking training directly to Screwfix stores nationwide, kicking off in Benton, Newcastle, to provide hands-on, practical tips right over the counter. [1, 2]
Exclusive Access: Over 2 million Screwfix Rewards customers will receive opportunities for free access to the Google AI Professional Certificate, alongside 3 months of Google AI Pro. [2]
Practical Applications: The initiative demonstrates how tradespeople can “hammer through admin” by using AI to convert handwritten notes into formal client proposals or turn rough sketches into 3D models. [1]
Macro Impact: This collaboration supports the UK Government’s target to train 10 million individuals in AI proficiencies by 2030, aiming to stimulate regional productivity by empowering self-employed contractors. [2, 3]