A Billion Reasons to Switch

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Over 1.2 billion people have switched to Samsung Galaxy as part of Samsung’s global “A Billion Reasons to Switch” campaign. [1, 2]

Campaign Highlights

Scale: More than 1.2 billion users have chosen Samsung Galaxy devices. [1, 2]
Focus: The campaign moves beyond raw technical specifications to highlight everyday experiences, personalization, and lifestyle integration. [1, 2]
Galaxy AI: Features include intelligent photo editing, on-screen search tools, multi-tasking on devices like the Samsung Galaxy Z Fold 8, and privacy features such as Privacy Display on the Galaxy S26 Ultra. [1, 2, 3]

Would you like to know more about Galaxy AI features, specific device models like the Galaxy Z Fold 8 or S26 Ultra, or how to make the switch?

“A Billion Reasons to Switch” is a global marketing and brand campaign launched by Samsung.

Key Highlights of the Campaign

Core Message: The campaign shifts the conversation away from technical specifications and benchmark numbers to personal, real-world experiences. It highlights that every individual has their own reason for choosing a smartphone—whether it is capturing spontaneous moments, creative expression, enhanced productivity, or seamless AI integration.
The “Billion” Figure: Samsung uses the scale of its global user base (over 1.2 billion Galaxy users worldwide) to show that over a billion people have already found their own unique reason to switch to the Galaxy ecosystem.
Featured Lineup: The campaign promotes the Galaxy flagship ecosystem, including:
- Foldables: Galaxy Z Fold and Galaxy Z Flip series
- Flagship Series: Galaxy S series (featuring Galaxy AI integrations)