Elevate your campaign performance with June’s Demand Gen Drop.
On YouTube, 72% of incremental conversions come from new customers, according to Measured. To help you elevate your campaigns and unlock a new wave of growth on YouTube, we’re expanding Demand Gen capabilities:
- Upgrading video enhancements with more video resizing options: Demand Gen will soon support broader aspect ratio transformations, including vertical to square, vertical to landscape and square to landscape, making it easier to optimize ads and capture conversions across all screens.
- Creative insights powered by Gemini: When selecting image and video assets for Demand Gen campaigns, Gemini will soon provide automated recommendations about how to optimize your creative for YouTube.
- Web to App Acquisition Measurement: You can now see exactly how Demand Gen campaigns help you acquire new app users via app installs, giving you a comprehensive view of performance and ensuring you capture the full value of your investments.
📐 Automated Cross-Screen Video Resizing
- Google is expanding aspect ratio transformations powered by AI.
- The tool converts vertical assets to square or landscape.
- It also formats square assets into landscape layouts.
- This makes it seamless to capture conversions across diverse YouTube and mobile screens. [1, 3]
💡 Gemini-Powered Creative Insights
- Advanced asset optimization recommendations are launching directly inside the campaign workflow.
- When selecting your image or video assets, Gemini AI provides automated tips.
- These prompts inform you how to tailor content specifically to lift YouTube performance. [1, 4]
📊 Web-to-App Acquisition Measurement
- You can now track exactly how Demand Gen campaigns drive first-time application installs.
- This bridges the measurement gap between initial web engagement and final app acquisition.
- It delivers a comprehensive view of full-funnel business return on ad spend (ROAS). [1, 5, 6]
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