Enhanced Local Services Ads for Home Listings bring homebuyers

Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together.

When people come to Search for trusted local guidance, Local Services Ads are a way to connect real estate professionals with homebuyers the moment they start searching.

Following a limited pilot, we’re now rolling out richer Local Services Ads for Home Listings across all 50 U.S. states. As buyers look for homes, this expanded format surfaces relevant property details — such as pricing, images and core home features — powered by a partnership with HouseCanary’s rich data platform. Buyers can then call, message or book an appointment with a local agent right from the ad.

Our goal is to deliver a helpful real estate experience by acting as a supporting bridge. Existing LSA agents will automatically appear in this experience. New agents can sign up for LSAs directly to start receiving high-intent leads, and portal partners can enroll their agents through the LSA managed partner program.

Google expands richer Local Services Ads for real estate nationwide

Google’s nationwide rollout of enhanced Local Services Ads (LSAs) for Home Listings establishes a direct digital bridge between homebuyers and local agents right at the start of their search journey. Officially launched across all 50 U.S. states on June 11, 2026, this expanded format transforms standard search inquiries into rich, interactive property showcases. [1, 2, 3]

Key Features of the Enhanced Experience

Rich Property Data: The ads pull dynamic, real-time property details—including pricing, images, and core home features—directly into the search results page. [1]
HouseCanary Partnership: Listing data is accurate and comprehensive, powered by a data integration with HouseCanary’s rich data platform. [1]
Instant Engagement: Homebuyers do not have to leave Google Search; they can seamlessly call, message, or book a consultation with an agent instantly. [1, 4]
Pay-Per-Lead Model: Like traditional LSAs, participating real estate agents only pay when a high-intent prospect makes direct contact. [5, 6]

How Real Estate Professionals Can Participate

Existing LSA Users: Real estate agents already using Google LSAs are automatically integrated into this updated listings format. [1]
New Solo Agents: Agents new to the platform can register directly through the Google Local Services Ads portal to capture high-intent leads. [1, 5]
Brokerages and Portals: Large real estate networks and portal partners can enroll their agent rosters via the specialized LSA managed partner program. [1]