Keep tabs on your valuables with Google Pixel Tag

Google’s first-ever finder tag is here to help you keep track of your most important items.

Introducing Google Pixel Tag, our first-ever finder tag. Helpful and secure, it uses Google’s Find Hub network to quickly and easily locate your favorite items. It’s great for your keys, wallet, or even luggage. ¹

Tiny but mighty

Thin and light, Pixel Tag is made of durable stainless steel that’s designed to resist flexing and cracking, and is IP67 water- and dust-resistant. ² It’s built with a speaker that can play a sound to help locate it, and it even works in reverse — it has a button you can press to ring and find your phone. ¹

Pixel Tag has a long-lasting battery life, up to one year. And you can replace the battery yourself, with ease. ³

Hand holding Pixel Tag between two fingers

Simple to set up

To connect your tag, just pull the battery tab and bring the tag close to your Android device running Android 9 or newer. Follow the instructions on the screen, and it seamlessly pairs via Fast Pair. You can name items by selecting an item category or typing a custom label right in the Find Hub app ¹ . And you can share Pixel Tag with up to 10 people to easily find shared items together. ⁴

A Pixel phone showing a pop-up prompt to connect a Google Pixel Tag.

Fast and secure finding

Open the Find Hub app to see your items on a map. If you misplace an item attached to the tag, you can ring it if you’re within Bluetooth range. Ultra-Wideband with Bluetooth Channel Sounding also enables precision finding, with visual distance and directional cues for guidance. So you can find your missing items even when they’re under a pile of laundry or stuck between the couch cushions. ⁵

A Pixel phone showing the Find Hub app tracking a Pixel Tag named "Camille's keys" on a map with options to play sound, share device, and get directions.

Left Behind alerts can be enabled to proactively help prevent leaving your items behind. ⁶ And if Pixel Tag is out of range, Find Hub taps into our massive network of over one billion Android devices to help you securely locate your missing belongings. This crowdsourced network uses safety features like end-to-end encrypted location information, protecting your data while helping you quickly reunite with your lost items.

Your phone will automatically alert you when it detects an unknown tag is traveling with you. It will also tell you how to ring the tag to help you find it and tips for what to do next.

Hands-free help from your other Pixel devices

Pixel Tag works with more than just your phone. You can locate and ring the tag right from your Pixel Watch, using the Find Hub app or browser. You can even use your Pixel Buds to ask Gemini to ring the tag for you.

Get yours from the Google Store

Purchase a Google Pixel Tag for $29, or snag a 4-pack for $99 when it hits shelves on November 11.

Visit the Google Store for more information on availability and product updates.

Overhead view of a light wooden table featuring an olive green cardholder wallet, a small oval silver Google tracker tag, a glass vase of orange tulips, and a bowl of oranges.

The Google Pixel Tag is Google’s first-ever first-party Bluetooth item tracker, designed to seamlessly compete with Apple’s AirTag by keeping tabs on essentials like your keys, wallet, or luggage. Unveiled on August 12, 2026, the device utilizes Google’s massive global network to deliver precise location data. [1, 2, 3, 4, 5, 6]

Pricing and Availability

The Pixel Tag is available for pre-order and officially hits the global market on November 11, 2026. [3]

1-Pack: $29 USD / ₹3,799 INR
4-Pack: $99 USD
Where to buy: Available globally via the Google Store. [1, 3, 6, 7]

Core Technical Specifications

Keep tabs

Network Integration: Powered by Google’s expanded Find Hub network, leveraging over 1 billion active Android devices globally to crowdsource your item’s location. [1, 4, 6]
Tracking Technology: Equipped with Ultra-Wideband (UWB) and Bluetooth Channel Sounding for meter-by-meter precision directional guidance. [3, 6]
Physical Build: Features an oblong shape with a durable stainless steel casing, measuring 5.4 mm thick, 28 mm wide, 46.1 mm long, and weighing just 12 grams. [2, 3]
Durability: Holds an IP67 rating for reliable dust, water, and splash resistance. [3]
Power: Uses a standard, user-replaceable CR2032 coin cell battery that lasts up to one year and requires no tools to swap. [2, 3]

Standout Features

Reverse Ringing: Includes a physical button on the tag. Pressing it will ring your paired Android phone to help you find it, even if the phone is set to silent.
Built-in Speaker: Remotely triggers loud audio chimes via the Find Hub app to locate items hidden nearby.
Smart Assistant Controls: Fully integrated with Gemini. You can use hands-free voice commands via your phone or Pixel Buds to ring the tag.
Ecosystem Support: Works with phones running Android 9 or higher, though Bluetooth Channeling requires Android 16 and precision tracking requires a UWB-compatible phone. You can also track your items straight from a Wear OS smartwatch like the Pixel Watch 5.
Left-Behind Alerts: Notifies you instantly if you walk away from your tagged items. [3, 5, 6, 8, 9, 10]