No Separate Adjustment for AMP Expenses as Aggregate Benchmarking Under TNMM Was Accepted.
No Separate Adjustment for AMP Expenses as Aggregate Benchmarking Under TNMM Was Accepted. Issue Whether Advertising, Marketing and Promotion (AMP) expenses incurred by the assessee (LG India) should be treated as a separate international transaction requiring independent benchmarking, or if they are subsumed under the entity-level Transactional Net Margin Method (TNMM) analysis, especially when such… Read More »

