Create campaign concepts and assets with Codex

By | June 11, 2026
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Create campaign concepts and assets with Codex


Create campaign concepts and assets with Codex

See how the creative production plugin for Codex helps marketing teams move from product and campaign context to visual concepts, asset variations, and editable creative.

In this demo, Codex creates a campaign mood board, refines visual directions, generates a launch asset, and hands it off for final edits.

More than 5 million people now use Codex every week, with marketers, creators, operators, designers, researchers, investors, and bankers among the fastest-growing users.

Based on the video, when Codex connects to a design application like Canva, the exported assets are not just static images (1:15 – 1:29). Instead, they are imported as editable files with multiple components (1:29 – 1:36).

This workflow allows creative professionals to:

  • Continue working on the generated concepts directly within their preferred design tool (1:15 – 1:20).
  • Manipulate individual elements of the design to better suit the specific requirements of their campaign, rather than starting from scratch or relying on a flat file (1:31 – 1:38).

Create campaign concepts and assets with Codex

1. Build a Shared Strategy Hub

  • Launch a Workspace Canvas: Prompt Codex to build an interactive, living Codex Site for your marketing campaign.
  • Consolidate Marketing Inputs: Direct the app to read product notes, draft briefs, and track channel requests to build a master launch kit.
  • Define Brand Constraints: Create an agents.md context file in your project directory containing your typography rules, exact color palettes, and stylistic “dos and don’ts” to enforce across all generations.

2. Formulate the Concept and Mood Board

  • Select Emotional Triggers: Specify the exact brand tone you want (such as “quiet prestige,” “calm confidence,” or “material detail”) inside Codex.
  • Define Visual Elements: Input explicit scenes like “editorial product shots” or “warm light trails” to establish the artistic lane.
  • Generate Reference Tones: Leverage built-in gpt-image-2 processing through the $imagegen skill to establish an initial visual direction.

3. Generate and Refine Hero Assets

  • Annotate Images for Tweaks: Drag-and-drop or select an AI-generated layout, then use text annotations to fine-tune it (e.g., “shift the lighting to gold hour” or “reposition product layout”).
  • Remix Asset Layouts: Use the built-in remix feature of the plugin to alter style directions while preserving your core product silhouettes.

4. Scale Out Channel Assets

  • Batch Display Variations: Command Codex to use your finalized hero image to construct functional ad variations across standard marketing scales (such as 300×250, 336×280, and 728×90 pixels).
  • Deploy Dynamic Presentations: Use the slide system skill (PptxGenJS) to auto-format campaign proposals, mood-board decks, and pitch slides while keeping the text completely editable.

5. Seamlessly Handoff to Pro Tools

  • Export to Design Suites: Connect Codex to tools like Canva or Figma through the Creative Production plugin to output multi-component files.
  • Execute Polish and Edits: Open the generated layouts natively in your connected tool to finalize typography tracking, swap visual asset layers, and prepare files for production.
If you are ready to build, let me know:
  • What product or service are we building this campaign for?
  • What is the target aesthetic or emotional response you want to achieve?
  • Which primary channels (e.g., social media ads, presentation decks, web landing pages) do you need assets for?