Get closer to the game with Gemini and Pixel

Gemini and Pixel have announced new long-term partnerships with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain to bring fans closer to the game through AI personal intelligence and smartphone technology.

Google launching new long-term partnerships with five of the world’s most iconic football clubs: Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain. As their Official Consumer AI and Official Smartphone Partner, Gemini and Pixel are coming together to help put fans right at the heart of the action.

Supercharging match days with Gemini

Football culture is fueled by the stories that define the game, both on and off the pitch. With Gemini as their personal assistant, supporters can dive deeper into match and club insights and stay connected to the moments that matter most.

Whether you’re dissecting a mid-game formation change in the midst of a European club clash or settling a post-match debate with precise head-to-head history, Gemini’s advanced agentic capabilities proactively handle tasks on your behalf and put answers right in your hands, keeping you at the heart of the action.

Bringing you a new angle on the game with Pixel

As the Official Smartphone Partner, Google Pixel is working with club media teams to capture all the raw, unfiltered moments and emotions behind the scenes of the match.

Through our signature “Shot on Pixel” series, club social teams will use Pixel’s camera with our AI tools to share fresh, authentic perspectives. Plus, you can already show your colors by customizing your Pixel 11 device with official club wallpapers.

Raising the visibility of women’s football

A fundamental part of these partnerships is our commitment to help closing the visibility gap in women’s football. Record-breaking crowds are watching women’s tournaments, yet the game still lacks the media coverage and visibility it deserves.

By partnering equally across both men’s and women’s teams, we are putting our technology to work to help change that. Together with the clubs we will capture jaw dropping pitch-side action, produce unforgettable content, and amplify the reach of the women’s game globally – driving the visibility needed to help inspire the next generation of players and fans.

Across our partner clubs

We are incredibly proud to collaborate with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC and Paris Saint-Germain – clubs that represent the very best of football heritage and community across Europe’s top leagues. Together, we will deliver exclusive behind-the-scenes content, matchday insights and new AI-powered fan experiences to bring supporters closer to the stories and stats that define their favorite teams.

Follow our partner clubs’ official channels — Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC and Paris Saint-Germain and @GooglePixel and @GoogleGemini — to see these stories unfold and get closer to the game this season.

Google has officially launched its “Get closer to the game with Gemini and Pixel” initiative, establishing long-term partnerships with five of the world’s most iconic football clubs. By pairing Gemini AI capabilities with Google Pixel smartphone technology, the collaboration aims to completely transform the matchday and digital experience for football fans globally. [1, 2, 3, 4]

⚽ The Partnered Football Clubs

Google has signed multi-year deals to become the Official Consumer AI and Smartphone Partner for both the men’s and women’s teams of these five powerhouse clubs: [1, 3]

📱 How the Partnerships Elevate the Fan Experience

Supercharged Matchdays with Gemini

Deep Insights & Stats: Fans can use Google Gemini to get real-time, mid-game tactical breakdowns, live statistics, and historical data to settle post-match debates instantly. [3]
Travel and Logistics Integration: Using Gemini extensions across apps like Gmail and Google Maps, fans can effortlessly coordinate away match trips and locate the best venues to watch games. [7]
Personalised Digital Ecosystems: Gemini will power highly custom, interactive fan experiences directly integrated into the official digital platforms of clubs like PSG. [5]

Behind-the-Scenes Access with Pixel

“Shot on Pixel” Content: Club media teams are using the latest Pixel camera technology to capture exclusive, high-quality, behind-the-scenes footage from training sessions and matchdays. [3, 5]
Amplifying Women’s Football: A major pillar of this partnership is boosting global visibility for women’s sports. For example, prior Pixel-branded content campaigns generated over 13 million views across Liverpool Women’s channels alone. [1, 7]
Exclusive Customization: Supporters can download official, exclusive club wallpapers to fully customize their Pixel devices. [1]